![]() ![]() As the generation of fans in Japan from the 1980 matures, he wanted to offer something more formal to this 40 to 50 year old group. Some of the machines we use come from the early 1900s. We do have some old lasts and lots of old machinery to help make the old styles authentic. His latest is the 101 Postman shoe and Postman Chukka. Aki has a long term plan of looks he likes and wants to bring back. Aki spent several weeks and scanned all the catalogs so we now have a disk with all this information. We have on archive all the catalogs from 1905 forward. Who decides on what boot or shoe to re-visit for the Heritage line or who to collaborate with? How much time and money goes into bringing back these old Heritage items? In other words, do you have a vault of old lasts you can utilize so there really is not a great deal of investment? Where does the Beckman Boot and other Heritage styles fit in % wise to the overall sales at Red Wing?Īki Iwasaki is our creative lead. The “Americana” trend is big in Japan and we are lucky to be the boot pared with authentic American and American inspired clothing. ![]() Red Wing is very successful in Japan thanks to a great Red Wing Japan office who love the brand and take wonderful care of our customers. Since then, boot sales have fluctuated but the “realness” and authenticity of Red Wing resonates with the Japanese like no other boot. Kimuya Takuya, a famous movie star, wore Red Wings in his role as a character in a popular TV series and Red Wing sales exploded. This trend carried to Japan and then during the 80’s expanded exponentially. In the US during the 70’s, wearing overalls with work boots was popular. Japan really looked to the US for fashion inspiration in the 70’s. How, when and who got the Red Wing Japan movement started and can you elaborate on what that relationship means to Red Wing? Is it considered successful or wildly successful to the bottom line? As well Dan conducted a short interview with excerpts seen below. The ensuing photos reveal the process from start to finish involving the removal of the old outsole and the preparation process to attach a brand new sole. Through a correspondence with Red Wing Shoes’ Senior Director of Red Wing Lifestyle, Dan Dahl, Selectism blogger Chris Bray (who forms one half of Billykirk) was able to have the re-soling process documented involving his well-worn Red Wing Peco boots. ![]()
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